Since the company’s beginnings in 2000, DementiaGuide has been working to develop and fine tune its website, www.dementiaguide.ca, and its tracking tool, SymptomGuide™. Rockwood believes his company’s product is a breakthrough in the treatment of people living with dementia. Not only does the tool enable people with dementia and their caregivers to better understand and manage the condition, it also has the potential to positively impact the pharmaceutical industry for dementia drug treatments, in turn improving treatments available to those living with dementia.

For Rockwood, SymptomGuide™ is the culmination of over 10 years of research. He hopes his innovation will equip people with dementia and their caregivers with the knowledge and tools they need to manage and better understand the condition and its symptoms.

Among SymptomGuide’s best features is its ability to facilitate discussions among family, and with physicians and other health professionals about dementia, its symptoms and effects. As a person’s profile is updated, the system’s tracking features generate a comprehensive visualization of symptom changes over time. This information can be printed and shared with other family members, and brought along to physician appointments. In this way, both the family and physician can focus on what is most important to the person with dementia.

Each person is unique in when and how they exhibit dementia symptoms. SymptomGuide™ helps to ‘make sense’ of what typically seems like random unrelated symptoms often causing highly stressful situations.

When Rockwood decided to start his company he realized he required business expertise to help get things off the ground. Coming from a background in research, science and health, Rockwood and his team recognized that specialized expertise was required to successfully get their product to market. And so began the relationship between DementiaGuide Inc. and Innovacorp. Rockwood asserts that the advice provided by Innovacorp has been critical to helping the company overcome the hurdles at various stages of the business development process.

Since April 2006, Innovacorp has played a hands-on role in helping the company develop its business and bring SymptomGuide™ to market. With assistance from Innovacorp’s mentoring team, DementiaGuide has developed a sound business plan, identified its markets, become tradeshow ready, and mapped out the future for the business. As the company grows, it continues to receive advice from Innovacorp team members who act as sounding boards and mentors guiding the DementiaGuide team in their business endeavours.

From its office at Innovacorp’s BioScience Enterprise Centre, DementiaGuide continues to grow the company through development of its comprehensive website and the discovery of new ways to help people cope with the effects of dementia.

Clearly passionate about its product, this young company’s dedicated team is ready and eager to take on the business world. With the recent launch of SymptomGuide™, the company is now facing new business challenges and moving into uncharted territory. Ultimately, DementiaGuide’s strong team and steadfast commitment to improving the lives of its consumers is a recipe for commercial success.

Click here to watch a brief video about DementiaGuide.

To learn more about DementiaGuide Inc., visit www.dementiaguide.ca.