Protocase Case Study

Protocase Inc.Based in Sydney, Nova Scotia, with an office in Lewiston, New York, Protocase Inc. designs and manufactures customized, durable steel enclosures and markets them to consumers in any tailored configuration, any width, length or height, any paint colour or texture. The company markets its products directly on its website, and boasts a short delivery time and competitive pricing. Customers can build and design their prototype on the company’s website and receive a quote in just 24 hours.

Protocase is a true industry innovator, with a revolutionary product that meets client needs like no other. The company offers unparalleled quality, customer service, and durability. Until Protocase came along, engineers and researchers had little choice but to make do with off-the-shelf, undifferentiated enclosures that simply did not meet their distinctive needs.

Protocase’s founders, Steve Lilley and Doug Milburn, were engineers who grew frustrated with the lack of effective products of this type. They had a vision for a prototype that would give companies choice, not limit them or inhibit productivity. They recognized clients’ needs to purchase in low volume and knew that other companies in the industry could not accommodate that need. They realized they had discovered a significant market niche and took swift action towards commercialization.

Protocase prides itself on its team of employees who are especially dedicated not only to the company but also its ever increasing list of customers. The team recognizes the importance of a customized prototype to meeting the needs of its clients.

Today the company is enjoying steady growth, supplying to high profile customers including IBM, NASA, Boeing, Microsoft and General Motors, to name a few. Backed by a solid, reputable product and a strong management team made up of individuals with backgrounds in engineering, product development, manufacturing, project management and marketing, Protocase has fast become a classic example of a truly successful industry leader.

Through the company’s stages of growth, Innovacorp has been on board to assist with strategic growth planning and to provide expertise on search engine optimization to effectively manage and maximize Protocase’s web presence. Search engine optimization has been particularly important for the company, as the website is the first and primary point of contact between Protocase and consumers. Recognizing the importance of planning for the future and managing growth, Protocase continues to consult with Innovacorp on various aspects of business development.

With a top product in high demand, Protocase is well on its way to sustained success on the global stage.

To learn more about Protocase Inc., visit www.protocase.com.