Acing the Application: A Start-Up's Guide to Communicating the Big Picture | December 2020

Presented by Kristen Fortune, Innovacorp, and Craig MacMullin, CEED

Acing the application is critical if you want your start-up to compete for resources. We want to help you succeed from the get-go, so Innovacorp is offering this pre-application workshop. Participants will leave the session with a greater understanding of how to: identify their customer, communicate their problem-solution fit, scope their idea within its segment, quantify the market, and conduct initial customer discovery and validation.

Kristen Fortune is a program coordinator at Innovacorp. In this role, Kristen identifies and develops Innovacorp's pipeline of high potential start-ups through the delivery of programming, workshops, and funding. She also coordinates the delivery of programming and tailored support to Innovacorp’s portfolio companies to help accelerate their growth and achieve their milestones. Prior to joining Innovacorp, Kristen held sales and marketing roles at Spring Loaded Technology, an Innovacorp portfolio company that developed the world's first bionic knee brace. Kristen holds a bachelor’s degree in communications from the University of Waterloo.

Craig MacMullin is the president and CEO of the Centre for Entrepreneurship Education and Development (CEED). He is responsible for development and implementation of CEED’s strategic and operating plans and programming. Craig joined CEED in 2017 after a career in executive roles with start-ups and scale-ups in the technology and service sectors. A certified Lean Launchpad educator, he has successfully used customer-facing strategies to drive product development, corporate innovation and business strategy. Craig is a graduate of Acadia University (B.Sc. in chemistry) and Saint Mary’s University (MBA) and is a chartered professional accountant and certified information privacy professional.

Friday, December 11, 2020
10:00 am – 11:30 am
Via Zoom

Register in advance for this workshop:…;