Business Over Breakfast: Build Your One-Minute Elevator Pitch

This session took place on January 28, 2016, at the Innovacorp Enterprise Centre. We had especially great feedback! Watch a video of the gathering and/or view the presentation slides.

How do you tell your story to prospective customers, investors and partners when there’s so much competition for their attention?

In today’s world of rapid communication and short attention spans, it’s more important than ever to communicate why your work matters in a concise and compelling way.

Your one-minute elevator pitch is the narrative to use with general audiences to help them understand your purpose and why it matters to them. Many people confuse an elevator pitch with a sales pitch which targets potential customers with specific product details. While an elevator pitch may lead to a sale, its purpose is to help others understand why you do what you do and equip them to help tell your unique story for you. 

Join us in Halifax on Thursday, January 28, to learn how to make an impact with a one-minute pitch. Thanks to communications strategist Leo Artalejo, you’ll leave knowing how to bring a new level of clarity and energy to your message – whether you’re communicating it through a tweet, an email or even face-to-face in an elevator.

Leo Artalejo, Chief Storyteller & Senior Counsel, NATIONAL Public Relations ( – Leo is a communications strategist who believes the right story at the right time can change the world. He draws on two decades of integrated marketing experience to help companies, universities, governments and non-profit organizations tell their stories to the world. Former clients include Microsoft, Dalhousie University, Hewlett-Packard, QEII Health Sciences Centre Foundation, CarbonCure, and many others. Read more about Leo.

Thursday, January 28, 2016
9:00 am - 10:00 am (light breakfast from 8:30 am - 9:00 am)
Innovacorp Enterprise Centre
1344 Summer Street, Halifax

RSVP to Charmaine at or 902.424.8674 x 1504 by Tuesday, January 26.
Note to our Cape Breton friends: We’re live-casting this session to a group gathered in Cape Breton at Navigate Startup House, 37 Nepean Street, Sydney; click here to let our team there (aka Bob Pelley!) know you’re coming to the Sydney webcast.