Software product and service companies have always faced strategic decisions surrounding which software development environment to use. The typical analysis considers everything from feature set, performance and compatibility, to scalability and supportability. While many of these considerations are technical in nature, there are also several business considerations related to recruitment and retention of talent, licensing costs and the related impact on pricing and profitability, customer bias, and even alignment with potential investors and acquirers.

As the popularity of open source software development environments grows, and as vendor-specific environments such as .net reach a relatively high level of use, we thought it would be a good time to consider the business ramifications of software development environments.

We have pulled together an expert panel of software product/service company executives, moderated by Dan MacDonald, president and CEO of Innovacorp, and while all of them can go deep on the technical side, they have promised to focus on the business side of the discussion.

Join panelists Morgan Currie of Marcato Digital Solutions Ltd., Gordon Dickie of GOALLINE and Christien Lomax of Coemergence Inc. as they share insights on:

1. Which software development environment do you develop in and what were the business drivers for choosing this environment?

2. How has the software development environment you chose positively or negatively affected the following business issues?
- the recruitment and retention of technical talent
- the cost and therefore pricing of your offering
- aligning with the bias, if any, of your target customers
- any unforeseen business pros or cons

3. What do you feel are the top three business considerations for choosing the "right" software development environment?

As always, these gatherings are intended for Innovacorp clients and affiliates. However, if space allows, we welcome special guests. If you’d like to join us, email us and we’ll let you know about space availability.