The event below took place on September 18, 2014, at the Innovacorp Enterprise Centre.

Watch a video of the session.

In the start-up world, entrepreneurs often cringe when the word “media” is uttered. The pervasive feeling is that your words will be misconstrued and your company’s assiduously-refined key messages will be lost on the reporter. But media doesn’t have to be a bad word. (We swear!) In fact, media relations is largely just about building relationships – a skill you’ve already mastered as an entrepreneur.

Join us on Thursday, September 18, and discover how media relations can work for your company. You’ll learn how to make and take those media calls, handle those sticky questions and maximize positive coverage in the media without paying for it directly.

Peter Moreira, Principal, Entrevestor ( – Peter is a seasoned journalist having spent over 30 years in the field. He was a senior correspondent in London with Bloomberg, and covered banking for the South China Morning Post in Hong Kong. A veteran of the Canadian Press parliamentary bureau in Ottawa, he has written for the Globe and Mail, The Toronto Star, the National Post and Independent on Sunday (London). Currently, he is the principal of Entrevestor, a blogging and data service that covers innovative industries in Atlantic Canada. Entrevestor is part of Hark Business Communications, which Peter co-owns. He is also a published author, having written several books.

Sean Lewis, Director, NATIONAL Public Relations ( – Sean works with regional, national and international clients to develop, manage and enhance their corporate reputation. He has provided communications advice and training to public and private sector organizations on media relations, stakeholder engagement, crisis and issues management, traditional and digital advocacy, government and investor relations, and marketing communications planning and implementation. Sean’s work on behalf of clients has been recognized by peers nationally. He has presented to conferences, organizations and post-secondary classes on crisis communications and effective media relations.

Devin Stevens, Business Reporter, ( – A native New Brunswicker, Devin started his journalism career as the local sports reporter for the St. Croix Courier in St. Stephen, NB, where he won the Canadian Community Newspaper Award for best series. This was followed by short stops at The Chronicle Herald and Metro Halifax, before becoming the Nova Scotia legislative reporter and video journalist for Global News. Since 2011, he has been with the daily online business journal,, covering politics, telecoms, university research and the local start-up and venture capital scene. Devin holds a bachelor of journalism (honours) from the University of King’s College. 

Thursday, September 18, 2014
9:00 am – 10:00 am 
(light breakfast from 8:30 am – 9:00 am)
Innovacorp Enterprise Centre
1344 Summer Street, Halifax