Do calls from reporters make you queasy? Ever describe your product to a journalist and been met with a blank stare? Think you’ve been misquoted in an article? Have a compelling story and don’t know why nobody’s interested? Can you handle the tough questions?

Media relations doesn't come naturally for most entrepreneurs. But it’s worth getting better at; the right mention in the right publication can have a huge impact on your sales.

Our panel of media experts shared tips on understanding the media, becoming a better spokesperson, and getting your message out.

Jennifer Henderson, Journalist, CBC News ( - Jennifer is a reporter with CBC News who covers general news as well as business and energy beats based in Halifax. For eight years, she was the Maritimes business reporter for CBC Radio. Previous assignments include several years as a researcher for CBC's Street Cents, a groundbreaking show for teen consumers. Jennifer has also freelanced for publications such as Maclean’s, Atlantic Business, Progress, and the Financial Post.

Peter Moreira, Principal, Hark Business Communications ( - Peter has worked as a journalist in Halifax, Ottawa, Hong Kong, Seoul and London, for such news organizations as Bloomberg News, the South China Morning Post, and The Canadian Press. His writing has appeared in The Globe and Mail, Toronto Star, National Post, and Independent on Sunday. He was a correspondent and editor for The Deal, a New York-based corporate finance publication. He is the author of Hemingway on the China Front and Backwater: Nova Scotia's Economic Decline. Peter’s company offers a full range of communications services for young companies, from writing business plans, to communicating with investors, to public relations.

Mark Renouf, Vice President, MT&L Public Relations Ltd. ( - Mark has over 20 years experience working in media and public relations. Today, he provides leadership to MT&L’s regional media relations practice and crisis communications response team. He previously spent much of his career as a journalist with the British Broadcasting Corporation in London, where he held a number of senior editorial positions on programs covering national and international politics, economics and current affairs.

Michael Tutton, Journalist, The Canadian Press ( - Michael is a journalist with The Canadian Press national news service. He covers a wide variety of issues in Atlantic Canada of interest to a national audience, including some business stories. He has been a journalist with CBC Radio in Montreal, Halifax, Moncton and Charlottetown, and a business writer and columnist with the New Brunswick Telegraph Journal, and he worked abroad in Costa Rica following his graduation from Carleton University in 1983. Michael has won a number of journalism awards, including last year's investigative journalism award in the print category at the Atlantic Journalism Awards for a series of stories about abuse of the mentally disabled.

Panel moderator: Peter Moreira

Wednesday, October 27, 2010
8:45 am - 10:00 am
Innovation Boardroom
Innovacorp - Technology Innovation Centre
1 Research Drive, Dartmouth, NS

As always, these gatherings are intended for Innovacorp clients and affiliates. However, if space allows, we welcome special guests. If you’d like to join us, email us and we’ll let you know about space availability.