Now more than ever, Canadian exporters have to tune up their go-to-market strategies, diversifying beyond North America and attacking the world’s growing markets, including China. Hear from Andrew Yui, who has been director (Canada) of the Hong Kong Trade Development Council (HKTDC) for the past 15 years, and Mausam Kalra, chief technology officer of GenieKnows.com (a part of IT Interactive Services Inc.), as they share expertise gathered from the trenches of expanding into this opportunity-rich marketplace.

IT interactive Services Inc. is working successfully with a wide range of website businesses in Hong Kong and China to deliver localized targeted ads through proprietary search engine technology developed in Halifax. Mausam Kalra will speak about his company’s unique approaches to successfully selling in China.  Hear about how he is working with the 3rd largest hosting company in the world. 

Hong Kong Trade Development Council (hktdc.com)
The Hong Kong Trade Development Council (HKTDC) is Hong Kong’s statutory body responsible for the promotion of the territory’s trade in merchandise and services. The Council’s Canadian office (based in Toronto) is mandated to encourage and assist Canadian companies in doing business with Hong Kong and with Asia through Hong Kong.

About GenieKnows.com (genieknows.com)
GenieKnows.com connects online search technology, community and content by developing niche-specific portals tailored for distinct searching communities, delivering a focused, useful and rewarding search experience.

As always, these gatherings are intended for Innovacorp clients and affiliates. However, if space allows, we welcome special guests. If you’d like to join us, email us and we’ll let you know about space availability.