Now more than ever, a solid go-to-market strategy is key to every company’s success. While many say that the fundamentals of marketing have not changed, business models and ways to reach customers - especially using the web - are rapidly evolving. Join online marketing expert Stéphane Lagrange, owner and lead consultant of WebTarget Inc. (www.webtargetinc.com), a consulting practice that specializes in strategic consulting for web and new media projects with clients in New York, Montreal and Halifax, along with fellow panelists Kathryn Garden of DementiaGuide Inc. (www.dementiaguide.com), Charlene Fekeshazy of EastMed Inc.(www.eastmed.ca), and Doug Milburn of Protocase Inc. (www.protocase.com), as they share their online marketing strategies and insights.
Learn from the pros about what has and hasn’t worked, and leave the room with helpful tips to incorporate into your marketing plan. Moderated by Dan MacDonald, president and CEO of Innovacorp, the discussion will cover how online marketing techniques can most efficiently extend the reach of your go-to-market strategy.
As always, these gatherings are intended for Innovacorp clients and affiliates. However, if space allows, we welcome special guests. If you’d like to join us, email us and we’ll let you know about space availability.