Please note that this Business Over Breakfast is happening in Yarmouth!

Now more than ever, a solid go-to-market strategy is key to every company’s success. While many say that the fundamentals of marketing have not changed, business models and ways to reach customers - especially using the web - are rapidly evolving. Join Pierrette d’Entremont of Pida Infant & Maternity Products Ltd., Josh Hansen of Via Web Media, Mike Carter of Tri-Star Avid Media and Gerry Curry of Curry Systems and Consulting, as they share their marketing insights, online strategies and tips for success.

Pierrette d’Entremont , founder and president, Pida Infant & Maternity Products Ltd. (, – Pida Products target the growing market of consumers seeking unique and safe child development products. The company’s breakaway product is the Kid Companions Chewelry, an occupational therapy tool for youth with sensory processing and attention issues. The company also produces a parental version, HeartString Baby’s Companion, that works as an innovative nursing and teething aid that visually and tactilely stimulates and distracts the baby, promotes bonding, and eases the transition between caregivers.

Josh Hansen, founder and president, Via Web Media ( – Via Web Media provides businesses with 360 virtual tours, e-commerce websites, enhanced website solutions and video marketing (Youtube, Facebook, Tripadvisor, Expedia, and others). In 2009, Josh's work contributed to a Tourism Atlantic Crystal Award for Ye Olde Argyler Lodge.

Mike Carter, sales and marketing manager, Tri-Star Avid Media ( – Tri-Star Avid Media is a marketing communications firm that provides solutions for individuals and all types of businesses. The company specializes in data-driven web solutions, printing, signs, vehicle graphics, graphic design, sports marketing, ad design, and much more.

Gerry Curry, principal, Curry Systems and Consulting ( – Curry Systems and Consulting provides sales, service, support and training for computer systems. Gerry is a 26-year veteran of the Apple/Mac world. He has worked as a technician, systems engineer, consultant, trainer and reseller both in southwestern Ontario and Nova Scotia. He is very experienced with online marketing and with the popular Apple app store.

Panel moderator – Shelley Hessian, senior advisor of business ventures, Innovacorp

Friday, March 26, 2010
8:45 am - 10:00 am (8:45 am – refreshments, 9:00 am start)
NSCC – Burridge Campus
372 Pleasant Street, Yarmouth

Please RSVP to Gary Gaudet at by Wednesday, March 24, 2010.