The event below took place on January 28, 2015, at the Innovacorp Enterprise Centre. Watch a video of the session.


Most start-ups get the concept behind minimal viable products, but many forget that these products need to be marketed and sold. At best, marketing is often an afterthought, something start-ups believe comes later – and easily (after all, who’s not going to want to buy your marvellous product).

But marketing matters to start-ups. Heaps. From the get-go. And since start-ups don’t have time or money to spare, they need to be super focused and efficient at telling their story.

Minimal viable marketing is a lean approach for companies that have limited time, human resources and funding. Local marketing sage Greg Poirier will fill you in on the methodology at our BOB on January 28 at the Innovacorp Enterprise Centre. You’ll leave knowing the five essentials your start-up needs to position itself as a worthy, credible player, whether you’re talking to investors, partners or customers.

Greg Poirier – After seven years of working mostly on digital projects at Empire Theatres, Greg joined his first start-up – Radian6 (yes, that Radian6), where he oversaw and grew the online marketing team. He later joined TitanFile and then Livelenz, where his knack for creating efficiencies grew his role into managing the company’s operations. Greg volunteers and mentors at Volta, Halifax's start-up hub, and spends his free time raising two tiny, but very promising young geeks.

Wednesday, January 28, 2015
9:00 am – 10:00 am (light breakfast from 8:30 am – 9:00 am)
Innovacorp Enterprise Centre
1344 Summer Street, Halifax