Social Media for Entrepreneurs

We’re taking Business Over Breakfast on the road! This month we’ll be at the NSCC Waterfront Campus with online marketing expert Jeff White, principal with Brightwhite Design ( and Joel Kelly, digital strategist with CCL Group (,  as they discuss the social media phenomenon and how it is already affecting how business is done. Are you LinkedIn? A Facebook user? Do you Digg ? Do you tweet? Are you aware of your social media reputation? Do you enable or block your employees from social media sites? Do you think it does or doesn’t apply to your business? Cut through the standard hype surrounding social media and learn about how business can tap into this mega trend to: build brand awareness, network with other business professionals, and increase sales and maybe most important of all, create a dialogue between you and your target audience.

About Jeff White
Jeff founded Brightwhite Design, a web and graphic design studio, in 2004. He has over 14 years of experience in the design industry. Jeff holds a Bachelor of Design in Visual Communication from NSCAD  University. He lectures frequently on a variety of topics, including web standards, viral marketing and social media, and conducts training sessions with clients looking to expand their knowledge of design and  internet marketing.

About Joel Kelly
Joel is a digital strategist for Colour, where he plans and executes social media and website strategies. His background spans both print and online publishing, copywriting, and online media planning. Joel has worked on projects for a variety of clients, including Killam Properties, Bell Aliant, Workers' Compensation Board of Nova Scotia, Nova Scotia Teachers Union, and Nova Scotia Tourism.

Panel moderator – Dan MacDonald, President and CEO, Innovacorp

Wednesday, November 18, 2009
8:45 am - 10:00 am
NSCC Waterfront Campus
80 Mawiomi Place, Dartmouth, NS

As always, these gatherings are intended for Innovacorp clients and affiliates. However, if space allows, we welcome special guests. If you’d like to join us, email us and we’ll let you know about space availability.