Of course you have a fabulous innovative product that addresses a significant market pain. Now there’s just that “small” step of getting it into the hands of paying customers.

Sales brings in money, your company’s lifeblood. And yet the sales function is often under-appreciated and overlooked in its importance. Join us on Tuesday, April 29, for a lesson on how to develop what you know into what you can sell. Our panel will include sales experts as well as folks from local companies who are successfully selling their technologies in the global marketplace.

Join us if this sounds like you:

  • You are good at what you do, have created a product/service that is second to none, and are an expert in your field.
  • You want to make deals at margins that sustain your cash flow and long-term viability.
  • You have customers that have shown interest, have taken the time to get information from you, but are failing to buy.
  • You want to understand why other start-ups have struggled with success in a highly competitive export environment.
  • You want sales tips and best practices to implement in your company.

Michael Scott, President of Precision BioLogic Inc., which develops, manufactures and markets innovative blood diagnostic products.

Jennifer Wagner, Vice President of Marketing at CarbonCure Technologies Inc., which offers a technology that captures carbon dioxide emissions from industrial sources and incorporates it into the production process for high-performing concrete products.

Paul Wareham, President of DynaGen Technologies Inc., which manufactures power control and monitoring solutions for industrial engines and generator sets.

Eldon MacKeigan, Senior Partner, Sandler Training – Eldon has had a 37-year career in sales and management and as a training facilitator in Halifax. He works as an on-site corporate trainer, coach and consultant for clients across the country.

Eric Fry, Partner, Sandler Training – Eric’s extensive background in the corporate and IT world gives him a unique view into the challenges of that market and the fit between business development training and the non-selling professional.

Wendy Vrooman, Senior Associate, Sandler Training – Wendy has a science background. Selling was not on her radar 13 years ago, but she has transformed her perception and abilities to become very successful. Her work with major Nova Scotia exporting companies gives her a unique insight into that world.

Tuesday, April 29, 2014
9:00 am – 10:00 am 
(light breakfast from 8:30 am – 9:00 am)
Innovacorp Enterprise Centre
1344 Summer Street, Halifax

RSVP to Jennifer at jliu@innovacorp.ca or 424.8674 x 1516 by Monday, April 28.