Presented by Jonathan Dunnett, Program Manager – Markets and Insights, Venn Innovation

Join us for two virtual workshops with Jonathan Dunnett of Venn Innovation to learn about all things MaRS Market Intelligence (MI), as he zeroes in on how to determine your total addressable market and helps you understand the competitive landscape. If you are a start-up keen to learn how to leverage market research in your growth plans, and how MaRS MI can help you along the way, these sessions are for you. Participants can expect to leave the workshops with a solid understanding of the following topics: different forms of market research and how it can help you address your business challenges with confidence; how to formulate your research questions to gain the critical data you need; how MaRS MI can support you and your market research needs, including an overview of the research databases they can access and how you can conduct initial searches; how to engage with MaRS MI to access their research report service; and supporting materials to help you apply your research.

Jonathan Dunnett comes from the education and business worlds. He is passionate about helping companies succeed using his experience in marketing, strategy, and competitive intelligence. With his unique exposure to many industries, he can help a company understand where they stand and generate a strategy on how to move forward. Jonathan thoroughly enjoys adding value to companies to help improve economic development in New Brunswick and Atlantic Canada.

Determining Your Total Addressable Market
Friday, August 28, 2020
10:00 am – 11:00 am
Virtual (RSVP for Zoom link)

Understanding the Competitive Landscape
Monday, August 31, 2020
10:00 am – 11:00 am
Virtual (RSVP for Zoom link)