Halifax-based software company 2nd Act Innovations has opened a sales office in Palo Alto, California, and hired experienced software veteran Chris Strachan as its senior vice-president of sales. Strachan brings start-up, sales infrastructure and C-suite experience to the new office.

“We are ecstatic to add a player of Chris’ caliber to our team at 2nd Act,” said company CEO Andrew Doyle, who co-founded the company with Peter Hickey in 2011. “Chris has started and grown companies into international entities, built sales teams and understands how to get products into the hands of customers as skillfully as anyone in Silicon Valley. Having him on our team is a major coup. It gives our sales infrastructure a major boost and kick starts our U.S. sales operations.”

Strachan is responsible for building a lead generation and sales infrastructure for 2nd Act’s enterprise content management software, Oris4.

“Oris4 is quite simply a ground-breaking piece of technology with a simple proposition,” Strachan said. “Oris4 reduces the time you spend looking for content from minutes to seconds. I know there is a market for the product around the world, and Peter and Andrew have given me the reins to capture as much of that market as possible.”

Palo Alto is the heart of Silicon Valley and a mecca of the IT world for partners, customers and potential investors in the 2nd Act team.

“With Chris’ connections and reach within the IT business community, this is a perfect combination to accelerate our growth,” said Doyle. “We know that customers who see the product usually sign up for a trial. Our West Coast sales office will work closely with our Halifax-based product team to ensure a seamless experience for our customers.”
Strachan has been working for 2nd Act for almost a month now and has made several notable introductions to global software players. It is these kinds of connections that 2nd Act feels will come out of the new office and well-connected senior vice president.

“We have a great product and now we’re introducing it on a larger stage. We’re investing in our success and excited by the possibilities our new office and team member bring,” concluded Doyle.

About 2nd Act Innovations
2nd Act Innovations has developed and markets Oris4, a genuinely innovative and simple information platform to help SME staff organize, store and retrieve documents. The product is easy to use, scalable and delivers real ROI. It gathers and indexes all information, whether it's internal or external, structured or unstructured, and organizes it in a manner that lets you find anything in a few keystrokes. We can install it for you easily and train your entire team quickly, putting all of your company’s information at your fingertips. It is the best corporate memory tool on the market.

About Chris Strachan
Chris Strachan has been an entrepreneur and senior executive in the media and technology business for the past 20 years. Three of his start-ups have achieved leadership positions in their markets. He founded the first new media company in Canada, ran a global enterprise software company and has worked in executive roles with a host of notable companies. He currently also serves as the managing partner of PACE Advisors, which provides management consulting services to technology and start-up companies.

For more information contact:

Andrew Doyle, CEO
2nd Act Innovations/Oris4
902.877.8071 (mobile)

Halifax, Nova Scotia, July 11, 2012