EastMed Inc., an Atlantic Canadian medical manufacturing company that caters specifically to women's health and wellness, now has national health coverage for the uresta® Continence Care product.

Blue Cross recently agreed to cover the uresta® Continence Care product, joining other insurers Great West Life, ManuLife, and SunLife and ensuring national health coverage with all the major health insurers for this innovative women’s health product.

“We are pleased that women with stress urinary incontinence (SUI) across Canada now have access to the uresta® product and, based on their individual plans, can also get reimbursement,” said Dave Alward, EastMed vice president of business development.

The uresta® Continence Care Kit, EastMed’s flagship product, is designed to stop bladder leakage and empower women to manage their stress urinary incontinence (SUI) with a conservative alternative to traditional products and surgery.

It is estimated that one in three women worldwide have incontinence and more than half of those women have SUI.

EastMed Inc. is based in Halifax, NS, and is dedicated to inventing and bringing to market medical innovations for women's health and wellness. EastMed has received ISO certifications, standards of quality recognized and respected throughout the world, and in 2008 was awarded the 2008 Medical Design Excellence Award (MDEA) in recognition of its innovative design for a medical device for women who suffer with stress urinary incontinence (SUI) and Progress Marketer of the Year for the launch of its flagship product - uresta® Continence Care.

The uresta® Continence Care kit is licensed for sale in Canada by Health Canada and has been given clearance to market in the United States by the FDA. Empowering women to self-manage their SUI, uresta® Continence Care is now available at pharmacies across Canada, via our exclusive Canadian Distribution partner Superior Medical, and online at WWW.URESTA.CA.

For more information, contact:

Charlene Fekeshazy, EastMed Inc.
T 902.421.5694

Halifax, Nova Scotia, March 16, 2010