EastMed Inc., the medical manufacturing company responsible for the uresta® Continence Care kit, welcomes Superior Medical as its Canadian distribution partner.

“We are delighted to sign an exclusive deal with Superior Medical to distribute the uresta® product across Canada.” said Dr. Scott Farrell, EastMed Founder, VP Medical and head of the urogynaecology division at the IWK Health Centre.

EastMed test marketed the uresta® Continence Care kit, designed for women who experience stress urinary incontinence (SUI), in October 2007 to Atlantic Canadians via pharmacies, and plans to launch Canada-wide later this fall.

“Women across the country will soon have access to the uresta® product in pharmacies or through their healthcare provider,” confirmed Dr. Farrell.

“Superior Medical is pleased to offer Canadian women such a unique and innovative medical device, and especially one that was developed completely in Canada.  Physicians will soon access ongoing clinical information on the effectiveness of uresta® for the stress incontinent patient.” said Ron Kilius, President & CEO of Superior Medical.

For almost three decades, Superior Medical has been a leading Canadian company specializing in women’s healthcare products, surgical equipment and healthcare services across Canada.

EastMed Inc. is based in Halifax, Nova Scotia and is dedicated to inventing and bringing to market medical innovations for women's health and wellness. EastMed Inc. has received ISO certifications, standards of quality recognized and respected throughout the world, and in 2008 was awarded the 2008 Medical Design Excellence Award (MDEA) in recognition of its innovative design for a medical device for women who suffer with stress urinary incontinence (SUI) and Progress Marketer of the Year for the launch of its flagship product - uresta® Continence Care.

The uresta® Continence Care kit is licensed for sale in Canada by Health Canada and has been given clearance to market in the United States by the FDA. Empowering women to self-manage their SUI, uresta® Continence Care is currently available at pharmacies across Atlantic Canada and online at WWW.URESTA.COM.

For more information, please contact:
Charlene Fekeshazy, EastMed
T: 1-902-421-5694
CFEKESHAZY@EASTMED.CA
WWW.URESTA.COM and WWW.EASTMED.CA

Halifax, Nova Scotia, June 11, 2009