LeadSift, a Halifax-based start-up that mines social media data to generate high-quality sales leads, today released Audience Intent Miner (AIM) to allow brands to reach consumers and deliver highly relevant messages on Twitter.

LeadSift's AIM identifies consumers who are in the market for specific products and services and then extracts demographic and psychographic data, allowing marketers to tailor the message to specific groups of people similar to Facebook Ad Targeting.


Halifax, Nova Scotia, August 18, 2014