The Rounds, the largest online community in Canada exclusive to physicians, and The Society of Rural Physicians of Canada (SRPC), the national voice of Canadian rural physicians, announced the first association partnership to improve the quality and efficiency of SRPC membership communication.

According to the SRPC, 31.4 per cent of Canada’s population, or roughly 9 million people, live in predominantly rural regions. Towns under 10,000 people account for 22.2 per cent of the population, and yet they are served by only 10.1 per cent of physicians. Canada’s larger rural and regional centres (with populations from 10,000 to 100,000 people) constitute 15.9 per cent of the population and have only 11.9 per cent of the physician pool. With sub-specialists and high technology of large cities distant, arming these physicians with the tools they need to connect, collaborate and stay informed is critical.

The partnership presents the first of many with Canadian physician associations. The Canadian Association of Emergency Physicians announced its partnership with The Rounds at its annual CAEP conference. The combined membership of these two entities will support an ongoing mission to help move healthcare forward across the country.

“The Rounds is an exciting and effective tool to put in the hands of our members,” said Lee Teperman, administration officer of SRPC. “Our members face challenges particular to rural in their practices and are a group of early adopters who truly want to be a part of the advancement of healthcare in this country. The Rounds has put together an elegant platform that provides our members an opportunity to collaborate with physicians across the nation in a secure environment and offers us an opportunity to communicate more effectively with members.”

“Healthcare transformation starts with physicians” said Dr. Michael Clory, co-Founder of The Rounds. “Our team is excited for our partnerships with SRPC and CAEP as we strive to enhance and improve the way our nation’s healthcare providers connect and collaborate with one another.

For more information, visit WWW.THEROUNDS.COM

Halifax, Nova Scotia, June 5, 2014