, a global leader in multi-channel marketing Platform-as-a-Service solutions, is proud to announce the creation of the $2.3 million Marketing Automation Integration Fund which will give organizations the opportunity to integrate with SimplyCast's platform at a significantly reduced cost.

SimplyCast created the fund to make integration accessible to all organizations. Integration is the process of connecting two software systems in order to pass data between the two. Integrating with marketing automation software helps organizations to communicate and market their products more effectively. When customers seek integration capabilities, however, it is often costly and time-consuming to get set up with specialized requirements.

SimplyCast will invest to reduce client cost and will assist the integration development process. There is no limit to the integration cost. Small businesses and non-profit organizations are welcome to apply for integration. The fund reduces integration cost and removes the usual time constraints that organizations face by speeding up the entire process.

“The Marketing Automation Integration Fund is a huge opportunity for any organization looking to integrate and gain increased capabilities,” said Saeed El-Darahali, president and CEO of SimplyCast. “The fund makes integration possible for any organization. Our team wanted to give back to the community and enable organizations to take advantage of the efficiencies of marketing automation.”

An example of how integration works is if an organization has a home-built CRM (Customer Relationship Management) system and they want to integrate marketing automation services in addition. The company would integrate with SimplyCast in order to take advantage of this functionality. The total cost of software ownership is greatly reduced for the organization.

SimplyCast has developed several flagship products over the past few years to assist with strong, efficient integration. An application programming interface (API), allows a third party company to connect their system to another company's system in order to synchronize and transfer data. The SimplyCast API allows developers to connect their internal API directly with the SimplyCast API for this purpose. SimplyCast 360 draws relevant data from the API to create highly personalized automated messages and campaigns for each customer based on their unique needs, interests, history, dates and activities.

If you would like to take advantage of the integration fund, you can apply by contacting your account manager or Isiah Wint-Rose at 1.866.323.6572, ext. 1203 or ISIAH.WINT-ROSE@SIMPLYCAST.COM. To learn more, please visitHTTP://WWW.SIMPLYCAST.COM/ABOUT-US/AUTOMATION-INTEGRATION-FUND/.

SimplyCast 360 is an automation marketing solution designed to reduce manual tasks while allowing organizations to communicate with their customers and clients in a highly targeted way that was previously unavailable on the market. SimplyCast 360 is used by the e-commerce and automotive industries, sports teams, non-profit organizations, marketing agencies and government. It is also ideal for communication in emergency situations such as forest fires, bomb threats or blizzard warnings.

About SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication. VisitWWW.SIMPLYCAST.COM.

For more information, contact:

Ryan Cook
T 866.323.6572 ext. 1447

Dartmouth, Nova Scotia, September 23, 2014