SimplyCast, a leading provider of email marketing solutions for organizations worldwide, today announced that its board of directors has named Saeed A. El-Darahali to serve as the organization's president and chief executive officer.
Saeed joins SimplyCast with over nine years of experience as an entrepreneur, executive, startup advisor, board member and venture capitalist. Saeed most recently served as acting CEO for the organization since January 2009 and mentor since January 2006. Saeed holds a Master of Business Administration, a Bachelor of Science in Computer Science and a Certificate of Human Resource Management, all from Saint Mary's University in Halifax, Nova Scotia.
“Saeed comes to SimplyCast with an exceptional background and an impressive track record of helping many startup companies in Nova Scotia. He is well versed in managing technology firms and his expertise in online marketing will serve the company well. Furthermore, Saeed has the industry knowledge, vision and passion to grow SimplyCast to become a world class company,” said Terry Collins, chair of the board of directors.
SimplyCast has thousands of customers in various industries, with some of the world's most recognized brand names in retail, non-profit and hospitality industries. The company's flagship email marketing product is a feature-rich solution that is used in 179 countries and is expanding rapidly to serve clients all over the globe.
“Email marketing is the most effective medium of communications for businesses worldwide, with the highest ROI. The future of email is very solid and every business must incorporate it into their marketing strategy. If you are not communicating with your clients, you are leaving a lot of dollars on the table. Email can be the most effective way to increase your sales, while keeping a high percentage of your margins,” said Mr. El-Darahali. “Our goal is to make email marketing available to every business worldwide with the mission to make it simple. Hence, why we named our corporation SimplyCast; it is very simple to use.”
SimplyCast is a leading provider of email marketing solutions for organizations worldwide. With thousands of customers in various industries ranging from accounting, law and retail, to real estate, tourism and advertising, SimplyCast provides businesses with email marketing tools to help them effectively reach their customers and grow their businesses.
Dartmouth, Nova Scotia, November 18, 2009