We’re excited to announce we’re changing the long-standing names of two of our incubation facilities.
The Technology Innovation Centre (TIC) in Dartmouth is now The Bays at Innovacorp, and the Innovacorp Enterprise Centre (IEC) in Halifax is now The Labs at Innovacorp.
About two dozen companies occupy the 87,000 square feet of space. More than 400 people worked out of the facilities last year.
The previous names sounded a bit dated and institutional compared to the vibrant start-ups that call the facilities home. The names were also tricky to say, remember and spell. 😊
Plus, the names offered no hints of what’s special about what’s inside the buildings or the sectors they serve.
After a stream of ridiculous name ideas from Innovacorp’s team and clients, we worked with a brand strategist to consider our options. Our guiding principle was that “Innovacorp is the brand – we really just need to rename two of Innovacorp’s great ‘products.’”
We considered naming approaches based on the facilities’ unique founder energy, their sector focus, the nature of their operations, and their functional space.
In the end, we went with the functional space approach.
We landed on The Labs at Innovacorp for our facility at 1344 Summer Street that targets life sciences start-ups and offers specialized scientific infrastructure unavailable elsewhere in the commercial real estate market.
The Bays at Innovacorp suits our 1 Research Drive hub, which boasts 10 industrial bay units with 21-foot ceiling height – tremendous assets for companies in clean technology and advanced materials.
“A rose by any other name” and all that, but we hope you’ll join us in our enthusiasm for the refreshed monikers that are a much better match for the remarkable companies inside the buildings.
Innovacorp is Nova Scotia's early stage venture capital organization. We find, fund and foster innovative Nova Scotia start-ups that strive to change the world. Early stage investment is at the core of our business model. We also give entrepreneurs access to world-class incubation facilities, expert advice and other support to help accelerate their companies.
Nova Scotia, June 20, 2019