Running Lean is about focusing on the right stuff and reducing waste. It is “right action, right time.”

This hands-on workshop focuses on applying bootstrapping, customer development, and lean start-up techniques to your existing or next product. The one-day event will cover the first step towards building a successful product – validating whether you have a problem worth solving. You will leave knowing how to define and measure your success metrics and have a set of actionable next steps to get your product on a strong footing.

Workshop participants will receive an e-copy of Ash Maurya’s book, Running Lean: Iterate from Plan A to a Plan that Works. (

What You'll Learn

  • What is customer development?
  • What is a lean start-up?
  • How do I document my business model?
  • How do I find early customers?
  • How do I interview customers?
  • How do I test my business model?
  • How do I build and measure what customers want?

Ash Maurya, founder of WiredReach, author of Running Lean

Ash Maurya (@ashmaurya) founded WiredReach in 2002, where he built dead-simple sharing software. After bootstrapping his company, he launched four products and one peer-to-web application framework. Ash sold WiredReach in 2010 to begin Spark59 - an organization dedicated to helping start-ups raise their odds of success. 

Prior to founding WiredReach, Ash was director of software development at telecom technologies, which was subsequently acquired by Sonus Networks in 2001. Ash helped build and lead the development team responsible for its distributed Voice over IP Softswitch product. 

Ash holds a bachelor of science in electrical engineering from Rochester Institute of Technology (RIT) and resides in Austin, Texas, with his wife and two children.


Wednesday, November 18, 2015
8:30 am - 4:30 pm
McInnes Room (2nd floor)
Student Union Building
6136 University Avenue, Halifax
Dalhousie University