NOTE: Registration for these workshops is by invitation only. However, if you're a local technology start-up entrepreneur, you could ask us to invite you. Sweet talk MacKenzie Keillor via email and maybe she'll find you a seat. 

Start-Ups and their Boards
Establishing and operating a board of directors needn’t be that overwhelming, and a well-chosen and well-functioning board can be immensely helpful for your start-up’s success. Get the evidence when you join us on Thursday, March 10, for a half-day workshop on start-up governance, facilitated by Cheryl Hodder, a partner at McInnes Cooper and an expert on corporate governance issues. 

Cheryl will tackle questions such as: What is the best structure for a start-up’s board? How do you attract and leverage board members? What is the proper “care and feeding” of board members? What is the role of founders on the board? Does the CEO work for the board or is it the other way around? What are the main risks (including legal ones) you should keep in mind?

Whether you already have a board or are thinking about building one, plan to attend this workshop. You’ll walk away with practical information on how you can get the most out of your company’s board (and keep your sanity).

Cheryl Hodder (QC), Partner, McInnes Cooper – Cheryl practices extensively in the areas of administrative law, education law, corporate governance, and business law. She was named in the 2011, 2012 and 2013 “Best Lawyers in Canada” list in the area of corporate governance, and she is frequently called upon to lecture on corporate governance issues.

Cheryl practices what she preaches, serving on many boards and committees. She is chair of Film & Creative Industries Nova Scotia and serves on the nominating committee of the Nova Scotia Community College. She is a director of Nova Scotia Business Inc. and a member of its audit committee and HR governance committee. Cheryl is past chair of the national board of the Canadian Breast Cancer Foundation and she is a past director and chair of the education committee of the Halifax Chamber of Commerce. She is chair of the Atlantic chapter of the Canadian Institute of Corporate Directors. Cheryl is also past director and treasurer of Lex Mundi, the world’s leading association of independent law firms.

Thursday, March 10
1:00 pm - 4:30 pm 
Innovacorp Enterprise Centre
1344 Summer Street, Halifax

Registration for this workshop is by invitation only. RSVP to MacKenzie Keillor by March 8. 

Note to our Cape Breton friends: We’re live-casting this session to a group gathered in Cape Breton at Navigate Startup House, 37 Nepean Street, Sydney; click here to let our team there (aka Bob Pelley!) know you’re coming to the Sydney webcast.

Sales Training
You have a magnificent innovative product that addresses a significant market pain. But what about that “teensy” step of getting it into the hands of paying customers?

Some people think they’re just not cut out for sales. Other people think selling is an easy art. Still others (too many others) aren’t thinking about sales at all (until it’s too late).

Join us on Monday, March 28, and Tuesday, March 29, for a sales training workshop, facilitated by Wendy Vrooman, a partner at Sandler Training and an expert at imparting sales skills to business professionals.

Wendy will give you practical help for growing your business through improved understanding of your value proposition and target market, as well as effective selling skills. 

Wendy Vrooman, Partner, Sandler Training – Wendy joined the Sandler Training team after developing her career in the medical diagnostic and health sciences sectors. She holds a B.Sc. in biology from Mount Saint Vincent University and feels fortunate to have partnered her love for science with her passion for business at the beginning of her career.

She spent eight years with Precision BioLogic in sales and sales management, focused on actively listening to customers to improve their experiences with the company and providing meaningful product development feedback. Creating cross-functional strategies to drive the business forward and negotiating large, complex contracts are a few of the achievements of which she is most proud. 

Wendy branched out into the world of retail sales with Ascenta, where she spent four years developing new lines and channels of business. Researching and creating the appropriate contacts, and developing them into meaningful partners, allowed her to drive profitable new lines of business for Ascenta.

Sandler-trained both in president’s club and strategic sales management, Wendy is thrilled to have found her home with Sandler. She believes business happens not between companies, but rather between people.  

March 28 & 29 (Monday & Tuesday)
9:00 am - 4:00 pm 
Innovacorp Enterprise Centre
1344 Summer Street, Halifax

Registration for this workshop is by invitation only. RSVP to MacKenzie Keillor by March 23.