Perennia is hosting and organizing a series of four workshops around Nova Scotia in November for small and medium-sized food producers and processors preparing to take a product to market, new to the food processing business or considering value-adding. Dates and locations are: November 1-2 (Windsor); November 3-4 (Bridgewater); November 7-8 (Truro); and November 9-10 (Sydney).
The main focus of the day-and-a-half workshop is helping participants understand their responsibilities as food producers in the areas of regulations, packaging, labelling and food safety, and how to build successful partnerships with suppliers. Also covered will be how to market and sell your product successfully once it is created, including how to build relationships with retailers and wholesalers, the role of market research, how innovation and incubation can help your product, and how to develop a sales and marketing plan. Funding is being provided by the Atlantic Canada Opportunities Agency.
For more information, the dates, the agenda and how to register visit: http://www.perennia.ca/events/producttomarket/.
The deadline to register is October 15!