EastMed Inc. has been awarded Progress Marketer of the Year for the launch of its flagship product - uresta™ Continence Care.
“We are delighted with this award and wish to express huge thanks to Progress for this kind of recognition,” said Dr. Scott Farrell founder and VP Medical of EastMed Inc.
“When we designed this product, we knew we had accomplished something special. But we couldn’t have done it without our key investors, Innovacorp, BDC and ACOA, our shareholders who’ve supported our business and marketing plans, and our strategic partners - Sperry Design, Modern Media, Time & Space Media, CM Communications and Egg Films - who helped us realize our marketing vision.”
Nominations for the award were reviewed by four judges and scored based on presentation of the issue, uniqueness, strategic execution, measurement of success and overall impression.
EastMed Inc. is based in Halifax, Nova Scotia and is dedicated to inventing and bringing to market medical innovations for women's health and wellness. EastMed Inc. has received ISO certifications, standards of quality recognized and respected throughout the world, and was recently awarded the 2008 Medical Design Excellence Award (MDEA) in recognition of its innovative design for women who suffer with SUI.
The uresta™ Continence Care kit is licensed for sale in Canada by Health Canada and has been given clearance to market in the U.S. by the FDA. Empowering women to self-manage their stress urinary incontinence (SUI), uresta™ Continence Care is available at pharmacies across Atlantic Canada and online at WWW.URESTA.COM.
For more information, please contact:
Charlene Fekeshazy, EastMed Inc.
1721 Lower Water St.
Halifax, NS B3J 1S5
Halifax, Nova Scotia, November 4, 2008