Tactics Cloud provides sales and marketing insights using billions of strands of publicly available social and business data to help identify individuals and groups with common skills, interests and relationships. Unlike social media monitoring solutions, Tactics Cloud focuses on social network connections to provide unique insights.
Tim Burke, co-founder and CEO of Affinio Inc., the company behind Tactics Cloud, announced the $1.5 million seed round led by Build Ventures during the company's presentation at the Start-up Showcase at O'Reilly Strata Conference in New York. It was one of 12 companies from around the world invited to present at the world's leading conference for Big Data science and commerce.
"We're proud to launch Tactics Cloud at the O'Reilly Strata Conference, which showcases only the best Big Data start-ups," said Burke. "The round we just closed with Build Ventures and great reaction from our early customers validates our belief that Tactics Cloud will disrupt the social CRM market."
Burke and co-founder Stephen Hankinson conceived of Tactics Cloud over a year ago and have been developing the product ever since. Tactics Cloud is now accepting applications from small and medium-sized businesses to start trialing the product. The beta test will begin in November and the company expects a full launch in early 2014.
"Companies of all sizes understand that the more they know about their customers, the better they can target, acquire and retain them. The power, speed and affordability of Tactics Cloud gives sales and marketing teams a strong advantage over their competitors," said Patrick Keefe, partner at Build Ventures. "The market for social customer relationship management tools is now $1 billion and growing, and Affinio is well positioned to become a market leader."
For more information and to sign up for the Tactics Cloud beta, visit WWW.TACTICSCLOUD.COM.
*Note: Innovacorp is a founding investor of Halifax-based Build Ventures, a $50-million early-stage venture capital fund targeting investment opportunities throughout the Atlantic provinces.
Affinio (WWW.AFFIN.IO) is a network intelligence start-up that employs one of the fastest graph data analysis and machine learning technologies in the world. Tactics Cloud (WWW.TACTICSCLOUD.COM), Affinio's first SaaS product, leverages this graph engine technology and provides social discovery and insights for every step of the customer lifecycle.
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October 29, 2013