Are You Running Lean?

Most start-ups fail. Not because they fail to launch what they set out to build, but because they waste time building the wrong product. Ash Maurya's running lean process was developed through rigorous testing of lean start-up, customer development, and bootstrapping techniques on dozens of products. Hear Ash give an overview of running lean concepts and his business model validation tool.

Ash Maurya, founder of  USERcycle and WiredReach, author of Running Lean
Ash Maurya (@ashmaurya) is praised for offering some of the best and most practical advice out there for entrepreneurs. He challenges the notion that start-ups should plan based on gut, intuition and luck. Instead, he applies a systematic process for rigorously stress-testing your "Plan A" until you achieve a plan that works. Ash is the founder of USERcycle (www.usercycle.com). Since bootstrapping his last company seven years ago, he has launched four products and one peer-to-web application framework. He has been rigorously applying customer development and lean start-up techniques to his products, which he frequently writes about on his blog (www.ashmaurya.com). Ash holds a bachelor of science in electrical engineering from Rochester Institute of Technology (RIT) and resides in Austin, Texas. 

Thursday, September 29, 2011
8:45 am - 10:00 am
Technology Innovation Centre
1 Research Drive
Dartmouth, Nova Scotia

Please RSVP to Shelley Hessian at shessian@innovacorp.ca by Tuesday,
September 27, 2011.