Email WTF? | Cape Breton

How to Stand Out with Evolving Marketing Trends

Email marketing continues to be impacted by new regulations, laws and data protection acts. As an entrepreneur, understanding how to organize contact-data is critical when it comes to launching email campaigns and building your brand.

Megan Maltby

Megan Maltby is an investment analyst at Innovacorp. In this role, Megan identifies prospective investments and conducts screening, analysis, and due diligence on opportunities in the information technology, clean technology, life sciences and ocean technology sectors.  She also coordinates delivery of acceleration programs to find, fund and foster start-ups in Nova Scotia.

Innovacorp Names 2018 Spark Innovation Challenge Shortlist

Judges gathered in the four Spark competition regions last week to review the 122 Spark submissions. The judging committees in each region selected a shortlist of applicants to move on in the competition.

Read about the 27 shortlisted companies below:

Spark Cape Breton 2018 Shortlist Companies

Climate ChangeBack Technologies Group – Rob MacKenzie – Sydney
Tidal power technology using a new energy storage design

How to Survive the Hot Seat | Cape Breton

Answering Questions About Your Start-Up in a Business Model Context

If you've ever pitched a company then you know you can never be too prepared. While nailing down the key points of your pitch can be challenging, it may seem like the easy part when you start getting peppered with questions as soon as you finish. Much like preparing for a job interview, you should be ready to answer difficult questions, ranging from team member backgrounds to financial details. Don’t let these questions trip you up.


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